The Client

Juice & Dirt Beverage Co.

Harrisburg, PA

This client came to me to help her create a unique brand identity for a new wine and spirits brokerage venture. With this curious name, I was confident we could make something very interesting together.

We decided on a combination of a Victorian, "heritage" aesthetic and French-inspired Art Deco inspiration to achieve a distinctive look. The colors are meant to represent a certain earthiness, ultimately underscoring the name itself.

Multiple graphic treatments, textures, and colors were used to create a degree of depth and complexity for the brand, similar to the complex wines and spirits they work to support.