Rodeo Austin came to me seeking an illustrative, hand-lettered poster design for their 2023 rodeo events. We placed emphasis on representing the breadth of activities Rodeo Austin has to offer, making it clear that it's more than just a rodeo.
Previous posters for the rodeo used a full-color design, so I felt it was important to diverge from that approach to give Rodeo Austin a fresh treatment by using a three-color palette.
To reflect the "gritty good time" that Rodeo Austin offers, I used a primitive illustration style and multiple vector textures to achieve a tactile depth without any image-based textures or other elements.
Following the pandemic, The 2023 Rodeo Austin poster helped reconnect Texans with a love for rodeo and a newfound sense of community in Austin.