So You’re Thinking About Starting a Small Business

First of all, do it! I’ve talked on my blog and my Instagram account about how I think if more people had the courage to start a business, our communities would be completely different. It’s this belief that makes me love what I do.

I deal with small businesses all the time. I sit down with owners and examine their goals, their achievements, what works and doesn’t work, and what their brands can learn from it. This process can take days and weeks, but it’s the responsibility of being a great business owner that keeps these people thinking hard about their brand and making tough decisions. Owning a small business takes a commitment not just to the business, but to the reason you do what you do. However, the act of envisioning, producing, and offering a product or service that you have a personal passion for is one of the best things you can do for yourself and your community.

I want to take a look at the idea of starting a business with good branding in mind. We’re increasingly realizing just how important building a proper brand is for good business, and good communication in general, so I think branding plays an immense role in starting a small business.

If you look up how to start a business, you’ll see a few people saying you shouldn’t worry about your name, much less your logo, advertising, or even your website. I disagree. All of these things can have a huge impact on the amount of people you encourage to become interested in what you’re selling, even before you are selling anything at all. What you’re doing with your name, your logo, or your website is building an idea of what your product is for your consumer.

Secondly, in the name of consistency, which is extremely important to us as consumers, you want to have your name, logo, and other peripheral materials like a website set in stone, more or less, because that is what we, the public, will latch onto and correlate with the product you offer. If you are consistent with the way you communicate your organization to the outside world, you’ll make things much easier on yourself in the future of your business. This isn’t to say you can never change the way your company presents itself; of course you can. Huge brands strategically change their logos and messaging all the time, but you should at least set the groundwork for a consistent visual identity for your business.

I’d like to point out that you have a unique opportunity many small business owners wish they had taken advantage of: your business will be small. This means that you can take the time to build a personal relationship with each of your customers. You can’t imagine how much this helps your word-of-mouth referrals, much less your brand. If people start to know your brand for the type of one-on-one service you’re able to give them, that’s about the best brand attribute you can hope for.

So as you’re asking yourself, “should I start my own business?” and pondering the amount of work and dedication involved, think about the amount of work your daily life requires right now. You probably have a fair amount of stress built up from your day job, and no matter how hard you’re working at that job, who is it ultimately benefitting? Whose passion are you realizing? I came upon this concept from and I think it’s a refreshing way to look at things. You can be working hard for someone else’s goal, or you can work hard for your goal.

Get a head start on branding your business.

The effectiveness of your brand determines the success of your business. Now more than ever, we buy things because we first trust the maker of those things. That trust is earned with a carefully crafted brand identity that is tailored to address the needs of your ideal customer. Let me help you get closer to the people that need your product.

Craft my brand